We’ve all had a nice laugh at some of the cross-cultural translation blunders that have occurred when ad campaigns are translated into a different language. But for the companies involved, it’s a major marketing nightmare. Just ask Pepsi when it launched its slogan “Come alive with the Pepsi Generation” in the Chinese market. A lack of attention to translation nuances led to their slogan being translated as “Pepsi brings your ancestors back from the grave”. Performing miracles aside, companies can benefit from having accurate messaging conveyed outside of the English-speaking market. The Media Consultants focuses on translations from both English to Chinese and vice versa. We translate documents, websites, documentary scripts and advertising campaigns.