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Media Outreach Training

Media Training

Media Outreach Training

Often press releases or press invites end up in the trash or lost under the hundreds that a news desk receives everyday. We’ve personally seen hundreds of media releases and media invites pass through the news desk – the majority is ignored.  The Media Consultants aim to help companies learn what news organizations are looking for. So when you send out information to the media, you will get more hits than misses. In training companies to pitch to the media, we will show you;

  • Good and bad examples
  • What catches the eye of a news editor
  • What words and phrases to use to grab attention
  • The proper layout of a press release
  • How to create story angles for the media
  • How to leverage on current events to sell your story